First it was a feature in the Saturday Times Magazine about a Russian model whose name I don't recall, who was photographed with two of the creatures to emphasise her wild natural beauty or something.
Then Goldfrapp, who, I am led to believe, is ultracool ATM, appeared with a husky in the Evening Standard.
And last weekend, no lesser luminary than Morrissey was pictured snuggling a Sibe in a Guardian Guide plug for his upcoming documentary. Which although no fan I will have to watch, not only to see if doggy turns up but for the promised footage of the star 'having tea with a slightly spaced out-looking Nancy Sinatra'. Hmm - tea, or Summer Wine?