Alice Dryden (huskyteer) wrote,
Alice Dryden
huskyteer

  • Mood:

It's Not For Girls

I'm undecided about Coca Cola Zero.

Not about the taste, as I haven't actually tried it; I rarely buy Coke, and when I do I go for cherry or vanilla. About the advertising.

I've been riveted by the sheer awfulness of the posters, which compare the 'great Coke taste' with 'zero sugar' to:
  • BRAS without the FUMBLING
  • STAG DOS without GETTING MARRIED
  • GIRLFRIENDS without the FIVE YEAR PLAN
The last one in particular riles me; I can't stand this notion that women are desperate to get married while men are intent on escaping it. (I had to guess what 'the five year plan' was because I'd never heard the phrase used outside economics.)

On the other hand, what we have here is a low-calorie or diet product not aimed at women. Blimesters! Heineken could run its own campaign with photos of the Coke posters captioned 'How refreshing'!

On the other other hand, two wrongs don't make a right; having convinced one half of the population that it needs to lose a pound or two, let's not start on the remainder, please.

On the fourth hand, perhaps I should get worked up about something that actually matters for a change?
Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 60 comments
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →